For example, you can create a search column with the keyword "San Francisco :)" to see Tweets regarding San Francisco in a positive manner. It's easy to uncover sentiment surrounding a topic simply search for a topic followed by a happy or sad emoticon. If you select one of the suggested search terms, you will be given the option to browse users related to that search topic or Tweets related to that search term. Different search topics will be shown on the top half of the drop-down menu, whereas user accounts will be shown on the bottom half. When you begin to type characters into the search box, TweetDeck will run a real-time search that attempts to autocomplete your search term, surfacing potentially relevant search topics and accounts.
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